Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM ads differ from CPC ads.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. With ad stack consulting publishers get constant support from the Recrue Media team to optimize their ad stack across different ad types such as display, native, video, and more.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

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NOVEMBER 24, 2022

More mobile ad unit sizes to consider. mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Unaffected by ad blockers.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 102

Marketing Affiliates CPA ROI 102

Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. Click here to find out more about Teads.tv. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not.

GDPR 52

GDPR Cookies Header Bidding Impressions 52