Remove Ad Click Remove Ad Inventory Remove Fashion
article thumbnail

How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100
article thumbnail

App Monetization Done Right: Are Video Ads The Answer?

InMobi

Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Who adopted video ads first: publishers or advertisers? Demand is meeting supply.

article thumbnail

Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future.

GDPR 52