Martech Series

JULY 11, 2022

One of the industry’s biggest secrets is click fraud – cyber-criminals generate fake clicks on ads, resulting in substantial losses for advertisers, and huge profits for the advertising networks and criminals. Some advertising networks do make a genuine effort to detect fake clicks, but many don’t.

Advertising 74

Advertising Ad network Ad Click MarTech 74

Martech Series

OCTOBER 13, 2022

To inflate earnings, and cheat the companies paying for the adverts, bots are used to generate thousands of fake clicks on the ads each day. For every ad click, the advertisers pay fees to the ad networks, and this money is then shared with the scammers.

Ad Click 82

Ad Click Ad network MarTech Advertising 82

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

Advertising 52

Advertising Ad network Retargeting Ad Click 52

Martech Series

SEPTEMBER 6, 2022

VPN traffic and high bounce rates should only be flagged as fraudulent if their corresponding ad clicks are fake. In other words, if the visitor is a bot or was tricked into clicking on an advert,” added Vanes. Polygraph uses a four step process which is both simple and effective at eliminating click fraud.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. The new Consent Mode conversion modeling will enable the recovery of the attribution path between ad-click events and conversions.

Conversion 111

Conversion CPA GDPR SEO 111

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

Advertising 52

Advertising Ad network Ad Ops Banner 52

MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Single Grain

JULY 16, 2021

After you’ve created your ads, click the “Submit” button to finish. Related Content: TikTok Marketing: How to Get Started with Ads on This Platform. 5 TikTok Ads Best Practices for E-commerce. Last Thoughts on TikTok Ads.

CPM 133

CPM Conversion Audience CPC 133

InMobi

JUNE 25, 2018

Just between 2016 and 2017, video ad click-through rates increased 300 percent. As VAST video ad delivery technology becomes more popular than VPAID or MRAID, advertisers can ensure video ads pre-load as soon as the app is launched. That way, as soon as the time is right, the ad is launched seamlessly, just like a TV ad.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Monetize More

NOVEMBER 24, 2022

If you are using an ad server, like Google Ad Manager, geographical targeting will play a significant role. Most ad networks can specify the countries where they have campaigns available. 7) Check your ads for aesthetics. 9) Get the best deals on Ad Networks. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

AdvertiseMint

NOVEMBER 15, 2023

In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights. Utilizing sophisticated attribution models and tools, marketers can trace the user journey back to the initial ad click or view. These models are critical for optimizing ad spend and refining marketing campaigns.

Conversion 52

Conversion Ad Click ROI Impressions 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JULY 20, 2020

Myth #7: Ad Formats are Not Effective on Smaller Screens In digital advertising, banner ads have long been the most common and inexpensive ad format available. As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

APRIL 8, 2021

It has three participants: Ad network – which receives conversion notifications such as app installs. Source apps – which display different ads provided by ad networks. Advertised apps – which appear in the signed ads. Apple provides network IDs to registered mobile ad networks.

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. Click here to download it for free right now!

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Monetize More

MAY 9, 2023

In today’s article, we’re going to talk about various strategies to optimize your ads for maximum returns and protect your website from invalid activity. Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. Let’s dive right in and get started!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Lemonads

MAY 24, 2021

Instead, this platform provides a wholesome view by tracking and attributing ad clicks, in-app events, installs, and other actions with unlimited look-back.

Affiliates 52

Affiliates Marketing Conversion Geo targeting 52