InMobi

JUNE 25, 2018

1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

OCTOBER 9, 2018

Typically, this integration occurs through a software development kit (SDK), but sometimes it’s through an application programming interface (API). An ad network is the bridge between the two sides. When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward.

Advertising 52

Advertising Ad network Ad Ops Banner 52

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NOVEMBER 24, 2022

Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Mobile native ads that come with the ‘promoted/recommended or suggested’ tag are preferred by many publishers since they are non-intrusive and is not supposed to look sales-oriented. 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

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MAY 9, 2023

In today’s article, we’re going to talk about various strategies to optimize your ads for maximum returns and protect your website from invalid activity. Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. Let’s dive right in and get started!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

JULY 20, 2020

Myth #7: Ad Formats are Not Effective on Smaller Screens In digital advertising, banner ads have long been the most common and inexpensive ad format available. As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110