Martech Series

OCTOBER 13, 2022

For every ad click, the advertisers pay fees to the ad networks, and this money is then shared with the scammers. Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies. Most click fraud targets high value ad keywords to maximize earnings for the scammers.

Ad Click 82

Ad Click Ad network MarTech Advertising 82

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. Book My Free Google Ads Consultation.

Conversion 111

Conversion CPA GDPR SEO 111

Martech Series

SEPTEMBER 6, 2022

By following the criminals’ playbook, Polygraph is able to eradicate click fraud and reduce advertisers’ risk to zero. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Therefore, as soon as you restart your ad campaign, the click fraud will continue.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. What Is Post-Click Automation?

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign.

CPM 133

CPM Conversion Audience CPC 133

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app? with their campaign.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Conversion Geo targeting 52

MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights.

Conversion 52

Conversion Ad Click ROI Impressions 52

InMobi

JUNE 25, 2018

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. If you are using an ad server, like Google Ad Manager, geographical targeting will play a significant role. 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. This, however, is not the whole story.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? This takes CPC one step further; not only does someone need to click on an ad, but they also need to take a designated action, like filling out a form or downloading an app, before an advertiser is charged. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. What Is a Text Ad? Compare the ad copy of your closest competitors.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . Without IDFA tracking, it will be hard for advertisers to measure the effectiveness of their ads. Let's start! What Is the iOS 14 Release?

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Monetize More

MAY 9, 2023

In today’s article, we’re going to talk about various strategies to optimize your ads for maximum returns and protect your website from invalid activity. Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. Let’s dive right in and get started!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Adtelligent

APRIL 4, 2025

Here are some of the most common tricks they use: Click Fraud & Bots Scammers use bots to repeatedly click on ads, making it look like people are interested. Advertisers pay for fake clicks, and fraudsters make money while real customers never see the ads. The result?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52