Martech Series

AUGUST 3, 2022

. “Since their bots are generating millions of clicks each day, we’re able to see where these fake clicks are coming from. In other words, we can see which websites are owned by the criminals, and report them to the ad networks to get them taken down.

Ad Click 87

Ad Click Advertising Ad network eCommerce 87

Martech Series

JUNE 3, 2022

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Arbitrage is a technique used by publishers to get low quality website visitors to click on high value adverts. Arbitrage is very similar to click fraud. It’s a problem.”.

Advertising 99

Advertising Ad network Ad Click MarTech 99

Martech Series

OCTOBER 28, 2022

“There’s a new breed of click fraud bots which are resisting almost all detection methods,” said Trey Vanes, head of marketing at Polygraph. These click fraud bots are targeting advertisers who use Google Ads, Microsoft Ads, Quora, and TikTok.

Ad network 92

Ad network Ad Click MarTech Advertising 92

Martech Series

OCTOBER 6, 2022

Polygraph, a cybersecurity company specializing in click fraud detection, is reminding advertisers to block click fraud websites from being able to display or click on their ads. Click fraud is an online scam which steals tens of billions of dollars from innocent advertisers each year.

Advertising 87

Advertising Ad Click Ad network MarTech 87

Martech Series

JULY 11, 2022

One of the industry’s biggest secrets is click fraud – cyber-criminals generate fake clicks on ads, resulting in substantial losses for advertisers, and huge profits for the advertising networks and criminals. Some advertising networks do make a genuine effort to detect fake clicks, but many don’t.

Advertising 74

Advertising Ad network Ad Click MarTech 74

Martech Series

OCTOBER 13, 2022

To inflate earnings, and cheat the companies paying for the adverts, bots are used to generate thousands of fake clicks on the ads each day. For every ad click, the advertisers pay fees to the ad networks, and this money is then shared with the scammers.

Ad Click 82

Ad Click Ad network MarTech Advertising 82

Martech Series

SEPTEMBER 6, 2022

The problem with this is almost all click fraud is automated, and the criminals are targeting your ad keywords rather than your specific ad campaign or company. Therefore, as soon as you restart your ad campaign, the click fraud will continue. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75