Martech

AUGUST 18, 2021

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution? Belau said.

Ad Server 132

Ad Server Impressions Ad Exchange Banner 132

Martech Series

NOVEMBER 1, 2022

Works with third-party ad servers or if the DSP-hosted ad clicks through to a tracking server. Is applied by default to new ads uploaded. Cookieless conversion tracking in Basis: Uses only a single universal pixel for both standard conversion attribution and cookieless conversion attribution.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Click here to sign up for Primis. Smart ad server. With their in-stream and out-stream video ad units, complexities of running video across multiple screen sizes are removed.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

MediaFuse

SEPTEMBER 29, 2014

If your ad ops managers are particularly adept at working with certain ad servers, then assign by system based on their server expertise and skill level. Check ads on all browsers and operating systems. Do the ads render correctly or have JavaScript errors? Do the ads click through and open in a new browser?

Ad Ops 52

Ad Ops Non-Profit Ad Click Rich Media 52

Monetize More

JUNE 28, 2022

The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. How Does Revenue Work?

CPM 52

CPM Impressions CPC CPA 52

Lemonads

APRIL 18, 2021

You can see how users that learned about your platform through different channels behave and create a plan to target the most profitable segment as well as use the best ads in case you notice a significant difference in performance. The attribution process is simple.

Affiliates 52

Affiliates Conversion Ad Server Brand Awareness 52

InMobi

OCTOBER 9, 2018

When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time. Now, when a user opens up an app, the ad network’s SDK (or API, in some instances) is triggered, to highlight the fact that a particular person is ready to have an ad served to them.

Advertising 52

Advertising Ad network Ad Ops Banner 52