Lemonads

APRIL 18, 2021

You can see how users that learned about your platform through different channels behave and create a plan to target the most profitable segment as well as use the best ads in case you notice a significant difference in performance. Last Click Attribution Last click attribution is the most common type of attribution model used today.

Affiliates 52

Affiliates Conversion Ad Server Brand Awareness 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Pros: More attention, brand awareness and engagement. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59