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This means that people looking for something specific will often use Bing, making relevant ads easier to find. Also, many of these users are using Bing because they have Windows computers, so the adclicks tend to be more targeted and less like random web surfing. Cost Per Click (CPC).
As users see more relevant ads, click-through rates improve, leading to a better ROI. Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. AdWords functions on a CPC model.
Here are some of the most common tricks they use: Click Fraud & Bots Scammers use bots to repeatedly click on ads, making it look like people are interested. Advertisers pay for fake clicks, and fraudsters make money while real customers never see the ads. The result?
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