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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Adtargeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, adtargeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. Click here to learn more about it.
As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of adtargeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from adtargeting to measurement.
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