The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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First-Party Cookies Cookies Impressions Ad Exchange 131

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 61

Ad Targeting GDPR Cookies Machine Learning 61

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

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A/B Testing Machine Learning Pop-Up Click Through Rate 52

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. The platform allows us to do multiple things. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69