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Are you ready for retail media advertising? What you need to know in 2025

illumin

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Types of retail media advertising There are various retail media types and examples of it.

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Why audio ads could become the preferred method of advertising in mobile gaming

Media Math

These formats can drive some users to ad blockers or to click out of the ad as soon as they are able to. So how can advertisers improve the gaming experience? Audio ads have been proven to have one of the highest engagement rates and are one of the most cost-effective ways to advertise.

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Balancing risk and reach: The brand safety dilemma

Martech

Do you know where your clicks are coming from? Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Indeed, some companies are finding out the hard way that chasing after clicks is no way to make money. The reason?

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Here's how to get the cheapest Facebook Ads without sacrificing quality. Click here to download it for free right now! How Much Do Facebook Ads Cost? That's typically not going to happen.

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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Display Ads Best Practices: Learning from Best Examples

Smarty Ads

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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Top 8 Mobile App Advertising Benefits

InMobi

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally.