Basis

JULY 23, 2024

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

JULY 8, 2019

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features. Click here to download it for free right now!

Agency 106

Agency A/B Testing Machine Learning Conversion 106

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Enabling, managing, and optimizing AdSense ads are relatively straightforward. Click here to find out more about Google AdSense.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Video Ads 110

Video Ads Conversion CPC Banner 110

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Click here to download it for free right now! Let’s get started!

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

SEPTEMBER 30, 2019

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is a Text Ad? In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. How Are These Benefits of Advertising Online Useful for Your Brand? That’s right. With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. Click here to download it for free right now! Of course not.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JULY 22, 2019

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. That’s a phenomenal amount of ad revenue, making Facebook one of your best sources for reaching new leads. Set a small budget for these ads – maybe $300-$500, just to test the water.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work. In the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

JUNE 28, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! How to Lower the Cost of Google Ads and Get Better Conversions. Let’s dive in.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. 5- Pay attention to ad size. Large Mobile Banner- 320×100.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads.

SEO 52

SEO Banner Click Through Rate Viewability 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Read on to find out more about instream ads or jump straight to our tips from the table of contents below. Table of Contents [ hide ] What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? billion in advertising money alone. million in revenue.

CPM 52

CPM Impressions CPC CPA 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Playable Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

MAY 9, 2023

We’ll walk you through the different ways to buy traffic for your ads so that you can increase page views and make sure your website is generating as much revenue as possible. Google Ads and Microsoft Advertising Google Ads and Microsoft Advertising are two of the most popular options for ad buying.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

AdvertiseMint

DECEMBER 1, 2023

Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Be transparent by declaring the use of cookies in a privacy policy or banner message.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. How do you make your ad stand out from the sea of mediocrity? And boost your return on ad spend (ROAS) significantly.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Single Grain

JULY 1, 2019

Are you splashing the cash on advertising campaigns that never seem to pay off? It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. Click here to download it for free right now! Click here to download it for free right now! A low ROI isn’t just a vanity metric.

Affiliates 89

Affiliates Marketing Cookies Banner 89

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Adtelligent

APRIL 4, 2025

This malware enables large-scale ad fraud, fake clicks, and scams that cost advertisers millions. As programmatic advertising grows, fraud detection struggles to keep up, making it easier for criminals to take advantage. This means businesses end up paying for ads that are never actually seen by real customers.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52