Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

AdvertiseMint

JANUARY 8, 2024

However, learning how to analyze Facebook ads performance will help you maximize your advertising efforts on the platform. This blog post will discuss how to easily analyze Facebook ad campaigns. Step 1: Define Your Objectives Before going into the analytics, take a moment to pinpoint your advertising goals.

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

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Advertising Ad network Ad Ops Banner 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work. In the U.S.

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Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

MAY 11, 2023

In this piece, we’ll cover twenty benefits of advertising online and how brands can leverage digital ad placements to stay up to date with the advertising industry and ultimately maximize revenue. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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CPM CPC Advertising Banner 52

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? and almost $184 billion worldwide.

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Advertising Video Ads Mobile Ads Viewability 52

Single Grain

NOVEMBER 17, 2020

But if you’re going to be using your ads to solicit demo sign-ups, it doesn’t make sense to go after key decision-makers just yet. I see a lot of people recommending this as an advertising strategy, but think about the people who tend to spend time in those groups. Setting Your LinkedIn Ads Campaign Budget. Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JUNE 28, 2019

Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. A PPC audit is a comprehensive analysis of your pay-per-click campaign in which you review and analyze the effectiveness of your e-commerce business’s advertising campaigns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. When 49.1%

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Video Ads Conversion CPC Banner 110

Monetize More

AUGUST 22, 2022

Elon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit.

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Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Elon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

AdvertiseMint

JULY 24, 2023

Are you looking for a new and effective way to advertise your business? TikTok Spark Ads is what you need. This special type of ad allows you to use normal TikToks as ads. This blog post will explain TikTok Spark Ads and how to use them. Read on as we cover the following: What is a Spark Ad?

Click Through Rate 52

Click Through Rate Conversion Rate Ad Click Audience 52

InMobi

AUGUST 30, 2018

For instance, ad click-through rates (CTR) will be higher on campaigns with high click fraud rates, while Cost Per Sale reported will be higher than it is in reality. In extreme cases, such as the MethBot operation , advertisers learn much later about the extent and the impact of fraud.

Mobile Ads 52

Mobile Ads Click Through Rate Conversion Conversion Rate 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

AdvertiseMint

AUGUST 14, 2023

It allows you to filter the ads by location, industry, publish date, objectives, etc. You can also use it to check out your competitor’s ads. Click on an ad to view performance metrics like likes, shares, and views. Keyword Insights Are you struggling with your ad copy?

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Click Through Rate Pop-Up Conversion Rate Video Ads 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Click here to download it for free right now! Let’s get started!

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Retargeting Conversion Audience Banner 110

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. Go smaller and more niche with each individual ad.

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Impressions Audience Banner A/B Testing 80

Single Grain

SEPTEMBER 30, 2019

What Is a Text Ad? In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Advertising on the Display Network means that your ads can appear on more than 2 million websites, videos and apps.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

AdvertiseMint

SEPTEMBER 28, 2023

Paid advertising: Look at the data from your Instagram paid advertising campaigns. You can obtain the necessary data from the Instagram ads manager. If your Instagram ads aren’t delivering the desired results, consider hiring an Instagram advertising agency. Clicks: the number of clicks on your ads.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Monetize More

MAY 9, 2023

We’ll walk you through the different ways to buy traffic for your ads so that you can increase page views and make sure your website is generating as much revenue as possible. Google Ads and Microsoft Advertising Google Ads and Microsoft Advertising are two of the most popular options for ad buying.

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A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. You’ll also need to implement strategies to get those ad clicks.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

SEPTEMBER 20, 2022

The idea behind ARPV is to better understand where your value lies in terms of traffic sources and advertising partners. This metric is the average amount of money that each visitor generates for you in terms of advertising revenue. Determining this will help you optimize your marketing and advertising efforts in the future.

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A/B Testing Affiliates Click Through Rate Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. More mobile ad unit sizes to consider. Larger advertising formats (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

OCTOBER 23, 2023

28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. 26) CEO of Advertising and Web Services at Microsoft, Mikhail Parakhin, testified and highlighted some of Google’s less obvious advantages over rival search engines.

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Mobile Search Machine Learning Advertising Marketing 88

Monetize More

JUNE 22, 2023

Deeper Integration with Google Ads: GA4 provides enhanced integration with Google Ads, enabling you to measure and optimize your advertising campaigns more effectively. By integrating with advertising platforms and tracking revenue metrics, you gain insights into ad performance, revenue per user, and monetization opportunities.

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52

Monetize More

SEPTEMBER 1, 2022

This can be done through social media platforms such as Facebook or Reddit, where you buy traffic from those platforms’ advertising APIs or dashboard; or it can be done with other online advertising networks that allow for low-cost paid traffic such as Google’s search ads, Bing Ads, and more.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

AdvertiseMint

DECEMBER 1, 2023

Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Master RLSA and transform your online advertising ROI! With marketing and advertising, you can always do with more helping hands.

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Conversion ROI Audience Cookies 52

Single Grain

JULY 24, 2023

By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising. SEM generally involves two methods: organic SEO and paid advertising (or PPC).

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

NOVEMBER 6, 2019

Based on this data, his company invested more heavily in reaching women through display advertising. These “referrers” are broken down by domain, allowing you to identify the specific sites or advertising platforms that are driving the most visitors. Take a look at the individual domains that are driving traffic to your website.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Karola Karlson

MAY 11, 2021

By the end of this guide, you will know answers to all the following questions: How to see all important Facebook advertising metrics in the Ads Manager? How to evaluate and improve your Facebook ad performance? For quick access to your Facebook Ads Manager, you can bookmark this link: Open your Facebook Ads Manager.

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CPA Conversion Rate CPM CPC 52

Monetize More

JUNE 27, 2023

Here are a few examples of in-banner video ads: Video Interstitials In-display In-page Video In-feed Video Incentivised or Sponsored Videos. In-Banner Video Ad Types: There are three types of In-Banner Video Ads: Click to play: The creative appears as a static image, with the video playing only when the user clicks on it.

Banner 52

Banner Video Ads Click Through Rate Retargeting 52

Digiday

OCTOBER 10, 2022

They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Previously, The Times’ advertisers had been targeting ads through section and keyword segments. That’s where we want to get to.”

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Machine Learning Audience Ad Targeting Conversion 69