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Looker Studio releases GA4 connector update with 170 new fields

Martech

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. A new window will then pop up on your screen with all 170 new fields listed.

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Ad Exchange: What Is It & How Does It Work?

MNTN

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

What if I told you a simple Google Ads tweak can lead to more clicks and exposure in 2024? Well, buckle up because callout extensions might be the boost your campaigns need! You’re probably familiar with those little descriptive snippets under some ads. It’s time to give your Google Ads a refreshing makeover.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money.

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How iOS 14 Will Impact How Mobile Advertisers Fight Ad Fraud

InMobi

Digital advertisers are always worried about ad fraud in their campaigns. The good news is that the programmatic mobile in-app advertising space has recently made great strides in the fight against ad fraud. The IDFA is used right now in a variety of ways, including being leveraged to fight advertising fraud.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. 75 per click. Update or Cut Ads that Aren’t Performing.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Enabling, managing, and optimizing AdSense ads are relatively straightforward. Click here to find out more about Google AdSense.