InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. 1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

AUGUST 19, 2019

The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. The ads that get shown are the ones that have a combination of the highest bid and the most relevant ad. Are people clicking on the ad? Run A/B tests with a wider audience.

Impressions 80

Impressions Audience Banner A/B Testing 80

InMobi

NOVEMBER 13, 2018

For example, let’s say someone saw an ad for a pair or shoes on their laptop in the morning, conducted research on their smartphone in the afternoon and ultimately purchased the brand on their tablet in the event. Publishers can be sure that their users only receive ads from brands that actually do business in their geography.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

APRIL 27, 2023

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. The frequency will vary depending on your account’s size and the ad spend amount, but conducting a PPC audit at least once per quarter is recommended. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. This, however, is not the whole story.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

AdvertiseMint

SEPTEMBER 28, 2023

From analyzing your performance to understanding your audience, an Instagram audit can be a game-changer. Audience analysis: Examine your audience demographics using Instagram Insights to understand your followers better. Do they cater to the interests and preferences of my audience? Source: Canva 8.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

AdvertiseMint

JULY 24, 2023

TikTok Spark Ads is what you need. This special type of ad allows you to use normal TikToks as ads. In other words, here is your chance to connect with your audience with native and organic content. This blog post will explain TikTok Spark Ads and how to use them. How Do Spark Ads Work?

Click Through Rate 52

Click Through Rate Conversion Rate Ad Click Audience 52

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Consumers must be confident that a product or service will meet their needs before purchasing.

Advertising 52

Advertising Retargeting Impressions CPC 52

Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. This can lead to higher engagement and ultimately, higher RPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

AUGUST 22, 2022

Twitter is no exception to this rule—after all, they have a business model that revolves around advertising, so it should care very much about its audiences. Publishers like Androidwaves used Traffic Cop to eliminate all spam clicks on their ads and stop other sophisticated invalid click activity.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Twitter is no exception to this rule—after all, they have a business model that revolves around advertising, so it should care very much about its audiences. Publishers like Androidwaves used Traffic Cop to eliminate all spam clicks on their ads and stop other sophisticated invalid click activity.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

Advertising 52

Advertising Ad network Ad Ops Banner 52

AdvertiseMint

DECEMBER 1, 2023

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

Conversion 52

Conversion ROI Audience Cookies 52

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. Programmatic Ad Buying Programmatic ad buying is another way to boost revenue while protecting your website from invalid activities. How do you do this? By focusing on organic traffic, of course!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

JANUARY 22, 2019

Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 But, they’re also less eye-catching and thus easier to ignore.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

NOVEMBER 6, 2019

In fact, it’s so clever that you can ask questions about your content marketing strategy — such as “which URL got the most page views this month?” — and get the data you’re looking for within seconds by clicking Go to Report : 1) Audience Reports. How to Increase Website Traffic through Social Media. Interests (or “Affinities”).

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Your ad copy is only as good as that USP and how it best addresses your customer’s needs. How To Write Data Driven Posts.

Video Ads 110

Video Ads Conversion CPC Banner 110

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Click Through Rate Ad Inventory 52

Monetize More

SEPTEMBER 1, 2022

This can be done through social media platforms such as Facebook or Reddit, where you buy traffic from those platforms’ advertising APIs or dashboard; or it can be done with other online advertising networks that allow for low-cost paid traffic such as Google’s search ads, Bing Ads, and more.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Mobile native ads that come with the ‘promoted/recommended or suggested’ tag are preferred by many publishers since they are non-intrusive and is not supposed to look sales-oriented. Messed up Ad Placements. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

JULY 24, 2023

While you’re at it, be sure to examine any ad extensions you might be running to enhance the visibility of your ads: Although they can play a vital role in boosting click-through rates, the only extensions you should have in place are those highly relevant to your campaign goals and well-optimized with the most up-to-date information.

SEO 52

SEO Conversion Conversion Rate ROI 52

Karola Karlson

MAY 11, 2021

If the frequency is very high, it means that most people in your target audience have been reached times over. It’s time to either lower your ad budget or expand the target audience. TOP 3 Facebook ad metrics you should ignore. Ad agencies often like to show these metrics to their clients.

CPA 52

CPA Conversion Rate CPM CPC 52

Digiday

OCTOBER 10, 2022

Publishers focus on how, where and what users search for online in order to gather data points upon which to build audience segments. Supitskiy said the data center also gives Forbes the ability to understand its audience within the context of three audience segments: behavioral, demographic and Forbes’ communities.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Monetize More

JUNE 27, 2023

And for good reason – they can be extremely effective at capturing attention and engaging audiences. So if you’re wondering what in-banner video ads are and how to get started with them, read on! Mobile optimized ads : Since most people consume content through their phones, optimize IBV ads for smaller screens.

Banner 52

Banner Video Ads Click Through Rate Retargeting 52