InMobi

JULY 3, 2018

All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. For example, one recent study found that brands will pay twice as much for first impressions. And video ads are highly valuable impressions. In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Single Grain

JUNE 28, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! How to Lower the Cost of Google Ads and Get Better Conversions. Let’s dive in.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. For example, consider the difference between banner ads and video ads. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. Retargeting ads tend to convert as high as 150%. Clicks : The number of times users clicked on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Brid.tv

MARCH 7, 2023

Non-linear ads, also known as overlay ads , are usually overlaid over the stream, most commonly in the form of a static or dynamic banner ad. The user can keep watching the stream while the ad is showing. Lastly, companion ads are banner ads that run concurrently and in sync with a linear or nonlinear ad.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Different Ways to Buy Traffic for Ads Ad buying can be a tricky thing, especially when it comes to optimizing ads for maximum returns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Use UTM parameters to track conversions from remarketing clicks. For example, once Sally visits your website, you can: Show her tailored product ads across Facebook , Instagram, and more that are aligned with her interests.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. How do you make your ad stand out from the sea of mediocrity? With Google display ads, you must make strong impressions quickly.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Monetize More

JUNE 27, 2023

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)? In-banner video ads are short-duration videos (without sound) or GIFs set into a regular banner ad slot or display ad slot.

Banner 52

Banner Video Ads Click Through Rate Retargeting 52

Basis

FEBRUARY 28, 2023

In other words, unlike most standard display and banner ads, it fits in naturally alongside the original content on its host website without disrupting the user’s browsing experience—sometimes to the extent that consumers don’t even register they’re engaging with an ad.

Native Advertising 97

Native Advertising Advertising Demand Side Platform Video Ads 97

Basis

JULY 23, 2024

Native display advertising stands out from other ad types by “blending in” with the content around it, offering a user experience that can feel less disruptive. Unlike traditional banner ads that can feel intrusive and are often ignored, native ads match the form and function of the platform on which they appear.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Adtelligent

APRIL 4, 2025

Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets. What Is Ad Fraud? Other forms include ad stacking (hiding multiple ads on top of each other), domain spoofing (impersonating legitimate websites), and install fraud (tricking advertisers into paying for fake app installs).

Clickbait 52

Clickbait Impressions Retargeting Conversion 52