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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

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Why audio ads could become the preferred method of advertising in mobile gaming

Media Math

To do so, the audio ad pauses what’s currently being listened to, plays the ad and then resumes what the user was listening to on their streaming platform of choice while displaying a banner ad at the bottom of the screen, all without interrupting game play.

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Balancing risk and reach: The brand safety dilemma

Martech

Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. So what is the solution?

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

The Epom monetization team will advise you on the best ad formats and ad layouts to choose from to get the best results. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Epom 9. Click here to find out more about Velis Media 10.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Since the last 5 years, when Google changed their mobile ad types policies and removed restrictions to place 300×250 units above the fold, this medium rectangle has been the most used banner size.

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. Get A Free Consultation. 3) Personalization.

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What is Native Advertising?

Basis

At its most basic level, native advertising is a form of paid media that mimics the look, feel, and function of its editorial environment. As these systems evolve and mature, in-feed native ads could potentially assume even greater importance. To put the trend into context: native nonsocial ad spending grew 7.9% in 2023.