Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. Amplify brand awareness by targeting users across devices. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Martech

APRIL 5, 2022

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. It requires measuring things like brand experience and level of awareness based on interaction and engagement, ultimately tying both to sales. search ads) to mid- and low-funnel activities (e.g.,

Marketing 106

Marketing Machine Learning Conversion Cookies 106

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Lemonads

APRIL 18, 2021

You can see how users that learned about your platform through different channels behave and create a plan to target the most profitable segment as well as use the best ads in case you notice a significant difference in performance. Last Click Attribution Last click attribution is the most common type of attribution model used today.

Affiliates 52

Affiliates Conversion Ad Server Brand Awareness 52

Single Grain

JULY 24, 2023

That way, we’re not blowing through our ad budget every time a small business owner sees our “PPC agency” ad, clicks through, and realizes we’re not what they’re looking for. From there, take a look at your ad copy: How effective is it at communicating your USP and value proposition?

SEO 52

SEO Conversion Conversion Rate ROI 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. Advertisers can then pick and choose which style(s) best serves their message and potential customers.

Native Advertising 97

Native Advertising Advertising Demand Side Platform Video Ads 97