The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

APRIL 5, 2022

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. It requires measuring things like brand experience and level of awareness based on interaction and engagement, ultimately tying both to sales. search ads) to mid- and low-funnel activities (e.g.,

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

AUGUST 3, 2023

Since users skip ads on YouTube, bumper ads are popular among advertisers. These are non-skippable and short ads, increasing brand awareness. Finally, advertisers can grow their audience by using CTV ads. This type of ad fraud costs businesses $120 billion annually. Already, 61.4%

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Display Advertising Advertising Machine Learning Video Ads 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. Once an ad is selected (or served) it’s then (hopefully) rendered on the app and shown to the end user.

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Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

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Advertising Finance CPC Brand Awareness 52