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Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-throughrate of all banner ads is around 0.06 But, they’re also less eye-catching and thus easier to ignore.
Austin hoped phone manufacturers would roll out the new feature to products, creating a new source of ad revenue, while boosting reach for app developers. He claimed that in return for default status, phone service providers and manufacturers were guaranteed a portion of adclick revenue.
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