InMobi

JULY 20, 2020

This is why in-app ad revenues have been rising steadily over the past few years. Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

MAY 11, 2023

A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. Retargeting ads tend to convert as high as 150%.

Advertising 52

Advertising Retargeting Impressions CPC 52

InMobi

MAY 21, 2019

Most popular types of apps: Close to 30 percent of all time spent in apps is with digital audio apps, while around 20 percent is with social media apps, 19 percent is with video apps, close to 14 percent is with gaming apps and 7 percent is with messaging apps, according to eMarketer. End users recall mobile in-app ads 47 percent of the time.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

SEPTEMBER 30, 2019

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 3) Leverage the Power of Ad Extensions. Ad Extensions allow you to add some extra information about your business that is relevant for users. Click here to download it for free right now! The Complete Guide to Local SEO.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry.

CPM 52

CPM Fill rate Impressions CPC 52

AdvertiseMint

SEPTEMBER 28, 2023

How To Perform an Instagram Audit A good Instagram audit goes beyond the surface and delves into the intricacies of your social media accounts. If your Instagram ads aren’t delivering the desired results, consider hiring an Instagram advertising agency. Clicks: the number of clicks on your ads.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Monetize More

JUNE 22, 2023

Analyze metrics such as session duration, scroll depth, and click-through rates to identify patterns and trends. Analyze click-through rates, form submissions, or other desired actions to optimize your CTAs for maximum engagement. This knowledge can guide content creation and optimization efforts.

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

AUGUST 19, 2019

Because engagement with your ad plays such a critical role in your relevance score, targeting those that have already engaged with your brand in some way can be a sure fire way to increase your score. Liked some of your social media posts. Clicked on an ad previously. Click here to download it for free right now!

Impressions 80

Impressions Audience Banner A/B Testing 80

Monetize More

SEPTEMBER 1, 2022

This can be done through social media platforms such as Facebook or Reddit, where you buy traffic from those platforms’ advertising APIs or dashboard; or it can be done with other online advertising networks that allow for low-cost paid traffic such as Google’s search ads, Bing Ads, and more.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Single Grain

SEPTEMBER 5, 2019

Known for being one of the best social media advertising platforms in the world, Facebook's Ads Manager handles all this for you: You won’t need to painstakingly match email addresses to profiles — simply use the Pixel on your website to start collecting their data for future targeting (more on this later).

Retargeting 110

Retargeting Conversion Audience Banner 110

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Click Through Rate Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Use both instream and outstream mobile video ads for more engagement. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

NOVEMBER 6, 2019

Analyze where you’re starting from with the Lifetime Value report beneath the Audience tab in your dashboard, and quickly see which marketing channel generates most of the high-quality customers you’re looking for: Using the example above, organic search ($0.77) has a much better CLV than social media ($0.10). 2) Acquisition Reports.

ROI 96

ROI Marketing Conversion Rate Conversion 96

AdvertiseMint

DECEMBER 1, 2023

Continually track campaign analytics around: Click through rates Page viewed per session Time on site Cart addition and checkout rates Sales volume from a remarketing effort Refine your ads, landing pages, negative keywords, and bids until you unlock maximum performance. We have the experience and results!

Conversion 52

Conversion ROI Audience Cookies 52

Martech

OCTOBER 23, 2023

Google search ads ‘can’t be replaced’ (Oct. 4) Joshua Lowcock, Global Chief Media Officer at a media agency called Universal McCann, told the judge that search ads cannot be replaced by other digital ads, such as Facebook ads – contrary to Google’s claims, reports Big Tech on Trial.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Digiday

OCTOBER 10, 2022

NLP helps publishers enable smoother workflows and production processes with applications like social media listening, text enhancement (e.g. But newer NLP formats, like social media listening (used by 48% of publishers) and voice-to-text (used by 42%), are closing in and could help increase overall usage of the technology.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Ad Monsters

DECEMBER 4, 2024

The legal filing claims that UMG, through Interscope Records, paid third parties to utilize software programs designed to boost the song’s popularity, thereby deceiving consumers about its actual reach. There needs to be robust verification systems and transparent reporting mechanisms to ensure the integrity of performance metrics.

Click Through Rate 111

Click Through Rate Ad Tech Ad Targeting Ad Click 111