Ad Click Click Through Rate Viewability 
illumin
NOVEMBER 14, 2024
Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. Digital advertising has a clear standard for identifying an impression; IAB standards define an impression as when an ad is shown on a website, regardless of whether or not a customer sees it.
InMobi
JULY 20, 2020
Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.
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InMobi
NOVEMBER 13, 2018
That’s because within apps, there are no ad blockers. Considering that over 75 percent of people in North America now engage in some level of ad blocking, being able to ensure viewability is hugely beneficial. One study found that around 64 percent of all video ads were viewed from beginning to end on mobile devices.
Monetize More
NOVEMBER 24, 2022
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.
Monetize More
AUGUST 16, 2022
If you have a blog, you can also make money by allowing the placement of ads on your blog page. Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. 3- Use a responsive layout.
Monetize More
AUGUST 16, 2022
If you have a blog, you can also make money by allowing the placement of ads on your blog page. . Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. . 3- Use a responsive layout.
Monetize More
MAY 9, 2023
Enable Relevant Targeting By selecting certain target criteria when setting up an ad campaign, such as demographics or interests, it’s possible to tailor campaigns towards those who are most likely to engage with them (and therefore deliver higher click-through rates).
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