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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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InMobi Ad SDK 440 now supports Google’s New Advertising ID

InMobi

You can pass the value on ad click via your tracking links. Details on this will be posted and communicated very soon! Download the InMobi Android SDK now to ensure accurate ad attribution. Please Note: All new apps and updates submitted to Google Play from August 1st 2014 must utilize this new ID.

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Instagram Audit: What It Is and How To Do It

AdvertiseMint

Assess whether the profile accurately represents the user or brand and whether it effectively communicates the purpose or message. Does your bio effectively communicate your identity or what your business offers? If your Instagram ads aren’t delivering the desired results, consider hiring an Instagram advertising agency.

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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. Attribution tools can give marketers a more accurate picture of their customers’ preferred communication mediums and channels. But this model also relies on third-party cookies to deliver the information.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. As such, the prevailing notion has been that ads are not really seen and that ad clicks are largely coincidental.

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How Does In-App Advertising Work?

InMobi

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

What Is a Text Ad? In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Needless to say, displaying excellent reviews for your business will allow you to get higher CTRs and conversions on your text ads.