Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

AdvertiseMint

SEPTEMBER 28, 2023

Assess whether the profile accurately represents the user or brand and whether it effectively communicates the purpose or message. Does your bio effectively communicate your identity or what your business offers? Key metrics you should gather include: Impressions: the number of times your ads were displayed.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Single Grain

JULY 24, 2023

That way, we’re not blowing through our ad budget every time a small business owner sees our “PPC agency” ad, clicks through, and realizes we’re not what they’re looking for. From there, take a look at your ad copy: How effective is it at communicating your USP and value proposition?

SEO 52

SEO Conversion Conversion Rate ROI 52