AdvertiseMint

DECEMBER 1, 2023

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. You can run different campaigns for various high-intent groups rather than blasting everyone with generic ads.

Conversion 52

Conversion ROI Audience Cookies 52

Single Grain

APRIL 8, 2021

You can compare IDFA with a browser cookie: Just as browsers use cookies to track advertising IDs and user behaviors across different websites, IDFA tracks advertising IDs on Apple devices. Various conversion events handle ad tracking, targeting and reporting. Advertised apps – which appear in the signed ads.

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Lemonads

APRIL 18, 2021

In other words, it attributes conversions to one single event, which doesn’t fully portray the buyer’s journey of a huge collection of different products. Multi-touch attribution is more dynamic because they measure two or more events that lead up to each conversion. The answer is yes and no at the same time. Some of these include: 1.

Affiliates 52

Affiliates Ad Server Conversion Brand Awareness 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Single Grain

AUGUST 3, 2023

Creative display ads integrate better into various social media platforms, notably Facebook, Instagram and Snapchat. These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. With numerous social media channels, you have more options than ever to post your video ads.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Clearcode

MAY 18, 2023

For example, Apple Safari and Mozilla Firefox have recently added new privacy features. These web browsers are moving away from the use of third-party cookies and user IDs, which are used to track individual users across websites, and instead favor anonymized browsing. It is expected that Google Chrome will do the same in 2024.

Ad Targeting 59

Ad Targeting GDPR Cookies Advertising 59

Single Grain

JULY 1, 2019

We’ll also discuss how to recruit affiliates for your business — and, more importantly, get sales from your partners so you can grow faster (without having to spend money on increasingly expensive online ads). Click here to download it for free right now! Cookie Periods. Therefore, your cookie period could be 30 days.

Affiliates 89

Affiliates Marketing Cookies Banner 89

Digiday

OCTOBER 10, 2022

The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. The conversation around privacy and how data is used has shifted a lot,” he said. That was a driving factor for us, especially with third-party cookies going away.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. Advertisers pay for fake clicks, and fraudsters make money while real customers never see the ads.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52