Martech Series

SEPTEMBER 6, 2022

By following the criminals’ playbook, Polygraph is able to eradicate click fraud and reduce advertisers’ risk to zero. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. VPN traffic and high bounce rates should only be flagged as fraudulent if their corresponding ad clicks are fake.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75

Single Grain

JUNE 28, 2019

Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. They changed a landing page using Optimize to show the collection of audiobooks they had on offer, and targeted Google Ad click traffic to drive customers from Germany towards the URL. How to Lower the Cost of Google Ads and Get Better Conversions.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

AdvertiseMint

DECEMBER 7, 2023

Why Content Works Improves website SEO when focused on relevant topics Keeps you top of mind as an expert chiropractor Shows your conversational voice and care for chiropractic patients Builds trust and familiarity with your approach Topic Ideas Patients Love Aim for a helpful, conversational style.

Marketing 52

Marketing Education SEO Conversion 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending.

Advertising 52

Advertising Finance CPC Brand Awareness 52