Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 101

Marketing Affiliates CPA ROI 101

AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. Use UTM parameters to track conversions from remarketing clicks. But avoid overpaying per click long-term and eroding ROI.

Conversion 52

Conversion ROI Audience Cookies 52