Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

VideoWeek

DECEMBER 12, 2022

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. FLEDGE meanwhile, as on the web, is concerned with retargeting.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 3, 2023

Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. How will these marketplaces deliver these ads?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

APRIL 8, 2021

You can compare IDFA with a browser cookie: Just as browsers use cookies to track advertising IDs and user behaviors across different websites, IDFA tracks advertising IDs on Apple devices. Source apps – which display different ads provided by ad networks. Advertised apps – which appear in the signed ads.

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

GDPR 52

GDPR Cookies Header Bidding Impressions 52