Remove Ad Click Remove CPA Remove Media
article thumbnail

Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Cost Per Acquisition (CPA): The amount that the advertiser pays for acquiring a customer is known as the cost per acquisition. For example, if 10 new customers register for your services through Facebook PPC and you have invested $2,000 in the ads, then the CPA would be $2,000/10 = $200. Clicks from sales follow-up emails.

Marketing 141
article thumbnail

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.

CPM 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 PPC Trends You Can’t Ignore in 2020

Single Grain

by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals.

article thumbnail

Peerclick Review: Get more from your affiliate campaigns? with Peerclick tracker

Lemonads

Anti-Fraud - the feature that helps you to detect invalid traffic and automatically redirect fraudulent and suspicious clicks. It’s crucial for media buyers, as bot traffic is a big problem these days. PeerClick is constantly updating its anti-fraud solutions. The ability to work manually with data - add and update conversions.

article thumbnail

BigSpy Review 2021: Spy On Winning Ads To Get Inspired!

Lemonads

Not only is it an a mazing Ad spy tool for you to draw creative inspirations for your new marketing campaigns, but you can also track competitor’s ads to see what’s working for them and test if they will work for you! BigSpy is the world’s largest ad database existing today! Social media engagement (likes/comments/shares).

article thumbnail

20 Benefits of Advertising via Online Channels

Single Grain

A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. Retargeting ads tend to convert as high as 150%.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet.