Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 101

Marketing Affiliates CPA ROI 101

Martech

SEPTEMBER 24, 2021

Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Many ABM tool vendors manage ABM interactions, including offering CPC-based paid ad programs across search, display and social media. ABM reporting.

Machine Learning 124

Machine Learning Marketing CPC Retargeting 124