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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

But the long-term profits make it well worth the effort. Targeting Specific Keywords and Ad Groups With RLSA When deploying remarketing lists, you must pick smart keywords and tightly themed ad groups that make sense for re-engaging site visitors. .” But avoid overpaying per click long-term and eroding ROI.