Remove Ad Click Remove CPL Remove Viewability
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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click. Cost Per Lead.

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