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When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPMads differ from CPC ads.
He also found that visitors browsing realestate sites converted 50% better, prompting him to increase spending on that demographic as well. You can view: Which posts are bringing in a higher CPM (if you’re selling ads), or if one of your pages is a prime candidate on which to put an additional ad.
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