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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. This new framework aims to protect user privacy while still allowing AdTech companies to provide relevant ads.

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Digital Marketing: Best Trends for 2022

Adtelligent

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.