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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Digital Marketing: Best Trends for 2022

Adtelligent

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

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Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

They are fundamental to key advertising processes: Ad Campaign Performance Measurement and Ad Attribution Third-party cookies help measure ad campaign performance and attribute ad impressions and clicks to user actions. Click here to learn more about it.

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