Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. Contextual ad targeting.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Single Grain

JULY 21, 2021

The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers. Just click the orange button! ??.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Marketing 101

Marketing Affiliates CPA ROI 101

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2023

This is where programmatic advertising comes in: With programmatic ads, marketers can automate the process of buying ad space. This way, you can use programmatic ad spend to stay on budget while making your ROI. Creating a display ad budget is essential for all businesses, especially SMBs.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52