InMobi

JANUARY 1, 2018

AI and Machine-Learning Will Push the Boundaries of Possibilities For the ad tech industry, making money revolves around a user's clicking on an ad; predicting ad clicks using AI, machine-learning, or deep-learning techniques can be highly beneficial to improve efficiencies and increase revenue.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Monetize More

MARCH 3, 2023

Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Epom 9. Velis Media Velis Media offers publishers access to a premium ad marketplace where they can connect to top brands and agencies worldwide.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.

Mobile Search 97

Mobile Search Machine Learning Advertising Marketing 97

Monetize More

MAY 9, 2023

Tired and do not have time to do A/B testing, monitor ad performance, and optimize targeting? By delegating these time-consuming tasks to Ad Optimization experts , you can now concentrate on scaling up your business. Maximize your revenue with MonetizeMore ‘s industry-leading ad optimization now by signing up here.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Single Grain

AUGUST 3, 2023

Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. This type of ad fraud costs businesses $120 billion annually. AI and machine learning, dynamic creatives, and 5G are some of the latest trends.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

MAY 20, 2023

Viewdeos also helps publishers increase their ad revenue by monitoring best performing ads and increasing engagement with better targeted native video ads. Click here to sign up for Viewdeos. Epom The Epom ad network helps a wide range of publishers monetize their traffic, whether websites or apps.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

JUNE 15, 2022

It’s possible that a good chunk of that traffic & fake ad clicks are actually coming from bots. MonetizeMore’s award-winning bot management solution Traffic Cop uses tested machine learning algorithms to shield your ad inventory from abusive traffic.

Machine Learning 52

Machine Learning Ad Inventory Ad Click Audience 52

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52

InMobi

OCTOBER 9, 2018

When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. Having historical data and advanced predictive analytics capabilities powered by artificial intelligence helps in this arena, as does machine learning algorithms.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Clearcode

MAY 18, 2023

” Federated Learning (FL) Federated Learning is a machine-learning technique that enables models to be trained on decentralized data across multiple parties without exchanging any information.

Ad Targeting 61

Ad Targeting GDPR Cookies Machine Learning 61

Single Grain

APRIL 27, 2023

They also use advanced artificial intelligence and machine learning to adjust bids on each auction which is known as smart bidding. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. You have to have really good and well-thought-out learning models.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69