The Ad Tech Blog

APRIL 22, 2024

AdMob employs machine learning algorithms to analyze user behavior, game engagement, and ad performance data. This analysis helps in predicting the optimal moments to display ads, thereby minimizing disruption to the gaming experience.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. The solution will have data at its core. to support all business types.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52