The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. Most ABM tool vendors provide machine learning and the granularity to enable more than one level of account targeting.

Machine Learning 133

Machine Learning Marketing CPC Retargeting 133

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. It also discounts any other interactions the customer may have had before or between the ad click and the final sale. This can lead to false assumptions — and incorrect attribution — if marketers fail to dig deeper.

Marketing 116

Marketing Machine Learning Conversion Cookies 116

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. The challenges of adtech.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Basically, it takes the guesswork out of bidding for Google Ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 21, 2021

The new Consent Mode conversion modeling will enable the recovery of the attribution path between ad-click events and conversions. If you need help, Single Grain's Google Ads experts can deliver emotionally engaging, data-driven and ROI-focused premium ad experiences for you. Just click the orange button! ??.

Conversion 111

Conversion CPA GDPR SEO 111

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Audience Conversion Rate 52