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Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid adclicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.
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He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machinelearning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machinelearning to evaluate text than user data.
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