Martech Series
AUGUST 3, 2022
The bots go to the criminals’ websites, click on the ads, and in general try to act like a normal website visitor. According to Trey Vanes, chief marketing officer at click fraud protection company Polygraph, criminals are trying to hide the source of their fake clicks in a futile attempt to remain undetected.
Martech
SEPTEMBER 24, 2021
Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.
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Single Grain
FEBRUARY 5, 2020
Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.
Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.
The Ad Tech Blog
AUGUST 19, 2023
With the COVID-19 pandemic in 2020, the paid-to-click (PTC) industry became a significant beneficiary. PTC sites paid over $13 million to remote workers that year alone, generating a vast volume of fake clicks on paid ads. While certain activities carried out by click farms may be frowned upon, they are currently legal.
Digiday
NOVEMBER 5, 2023
Originally published on May 29, 2019, this article has been updated to include an explainer video and to reflect Apple changing the name from Privacy Preserving Ad Click Attribution to Private Click Measurement in 2021. WTF is Privacy Preserving Ad Click Attribution Private Click Measurement?
Martech
APRIL 5, 2022
Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. Types of marketing attribution models.
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