Martech

APRIL 27, 2022

and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. It analyzes the network used (VPN, data center, etc.)

Retargeting 98

Retargeting Ad Click Conversion MarTech 98

Martech

SEPTEMBER 24, 2021

Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors.

Machine Learning 127

Machine Learning Marketing CPC Retargeting 127

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Single Grain

APRIL 11, 2025

Account Engagement Scoring Develop a comprehensive engagement scoring model that weights different interactions, such as: Basic engagement : Ad clicks, website visits (1 point). The Karrot.ai Advantage for Enterprise ABM Karrot.ai Here are a few recommended methods. Content engagement : Downloads, video views (3 points).

ROI 52

ROI Conversion Rate Conversion Retargeting 52