Martech

AUGUST 18, 2021

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution? Sharma said.

Ad Server 136

Ad Server Impressions Ad Exchange Banner 136

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. It also discounts any other interactions the customer may have had before or between the ad click and the final sale. This is where martech tools can help. Click here to download! Click here to download!

Marketing 109

Marketing Machine Learning Conversion Cookies 109

Martech

SEPTEMBER 24, 2021

Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Click here to download! I ncreased marketing ROI. appeared first on MarTech. Data enrichment. The benefits of using ABM tools.

Machine Learning 129

Machine Learning Marketing CPC Retargeting 129

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Marketing 102

Marketing Affiliates CPA ROI 102

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. The challenges of adtech.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is a strategic ABM tool used to create targeted ads on LinkedIn. Demonstrating clear ROI to justify continued investment.

ROI 52

ROI Conversion Rate Conversion Retargeting 52