Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

Mobile Search 78

Mobile Search Machine Learning Advertising Marketing 78

InMobi

MAY 21, 2019

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52