The Ad Tech Blog

APRIL 22, 2024

Rewarded Ads : Gamers opt-in to view these ads in exchange for in-game rewards, making the ad experience part of the game’s reward system. Smart Ad Placement : Leveraging data analytics, AdMob identifies non-intrusive moments to display ads, enhancing user engagement without deterring gameplay.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Brid.tv

MARCH 7, 2023

Instream ads are by far one of the most popular and profitable ways to monetize video content. From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. The user can keep watching the stream while the ad is showing.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

MediaFuse

SEPTEMBER 29, 2014

Establishing a campaign process that is easy to follow is essential for ad ops managers to maintain profitable campaigns. Sorting and ticketing requests can be done through a variety of means, but having a system that is logical and easy for traffickers to employ is a non-negotiable. Does this ad click through to a competitor?

Ad Ops 52

Ad Ops Non-Profit Ad Click Rich Media 52

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. The solution will have data at its core.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! Set rates that balance acquisition with profitability and drive growth.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Lemonads

SEPTEMBER 23, 2020

BigSpy With BigSpy, you can research the competitor’s advertising ideas to find your product ad targeting so that your ads can be more effective than ever, and the best way to get this advantage is to research in advance with competitors’ customers and analyze all the data from their case studies. Let’s see more!

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52