Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.).

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. The solution will have data at its core. Campaign spend analysis.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! Set rates that balance acquisition with profitability and drive growth.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. But the long-term profits make it well worth the effort. ” You should serve Sally ads for the latest sneaker discounts rather than the totally irrelevant winter boot specials she already ignored.

Conversion 52

Conversion ROI Audience Cookies 52

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). It means that advertisers increase their return on investment (ROI) and receive excellent value for their money.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. What do I mean by this? Want a higher ROAS?

Retargeting 92

Retargeting Non-Profit ROI Conversion 92