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Publishers can be sure that their users only receive ads from brands that actually do business in their geography. Ad creatives can include maps, which help to highlight a company’s nearest physical storefront to the app end user. The mantra of realestate is location, location, location. percent, and it’s only 0.1
RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Publishers should use a combination of these metrics to optimize their ad revenue.
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