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Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.
That’s because within apps, there are no ad blockers. Considering that over 75 percent of people in North America now engage in some level of ad blocking, being able to ensure viewability is hugely beneficial. percent for richmedia advertising. percent for richmedia advertising.
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. More mobile ad unit sizes to consider.
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