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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Regardless of your Goal value, monitoring the session duration of your website can have an indirect influence on your SEO. Let’s dive in.

ROI 96
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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Related Content: * The Complete Guide to Google My Business. * 9 Factors that Can Immensely Boost Your Local SEO. Trend #8: Image Extensions.

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Digital marketing is one of the best ways to generate leads for your B2B business: 59% of B2B marketers have acknowledged that SEO is the most successful lead-generating channel for them. Cost Per Click (CPC): This is an advertising model where advertisers pay the publisher a specified amount for every ad click.

Marketing 141
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Why we care about performance marketing

Martech

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Marketing 105
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How to Get Started With Paid Performance Marketing

Single Grain

Because these pages have already done their research and their testing, you can use their ads as a starting point for your campaigns, saving yourself a ton of time, effort and money. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective. A Simple Hack to Combine Facebook Ads and Google Ads. Measuring ROI.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads. 6 Ways Google Ads Can Boost Your SEO Results. How to Lower the Cost of Google Ads and Get Better Conversions. 9 Rules for Creating Ads that Convert. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 2) SEMrush.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

CPL 98